TIM SAJDAK
FREELANCE MARKETING CONSULTANT
Hey there! I'm Tim, a passionate marketing leader with 20+ years experience. Now gone rouge.
HOW I CAN HELP
Offering my extensive experience in marketing and leadership expertise to assist businesses and brands in resolving commercial challenges. Collaborating individually, with professionals from my network, or seamlessly integrating into your current team.
SERVICES
- Marketing Strategy
- Brand Development
- Campaign Execution
- Project Management
- Creative Team Leadership
- Market Research
- Business Development
- Digital Change Management
FOR WHO
- CEO / CMO's - acting advisor to
- Marketing Departments
- Inhouse Creative Agencies
- Creative Agencies
- Digital Agencies
- Start-ups/Scale-ups
MY APPROACH
As a senior marketer, I recognize that marketing is constantly evolving, posing challenges for business leaders. I believe many firms have lost sight of modern marketing's true value. Yet, recent research highlights the importance of evidence-based strategies for building commercially strong brands.
With a comprehensive approach to diagnosis, strategy, and tactical execution, I help establish smart, commercially-focused marketing programs. By integrating digital and traditional media, and blending creative and scientific methods, I balance short-term sales with long-term brand building.
This approach helps companies adapt to market changes, achieve sustainable growth, and stay competitive.
...
Marketing has never been more challenging and fun than now.
I CAN PROVIDE
-
For CEOs aiming to integrate evidence-based marketing strategies, I can optimize marketing operations for sustainable commercial growth.
-
For CMOss eeking to balance short-term sales with long-term brand equity, I implement strategies that blend creativity and data-driven insights.
-
For business leaders navigating digital transformation, I provide guidance on integrating digital and traditional media channels effectively.
-
For brands aiming to enhance their market presence, I develop comprehensive marketing strategies that resonate with target audiences.
-
For organizations needing to foster a culture of marketing excellence, I design training programs and workshops to upskill marketing teams.
PROFESSIONAL BACKGROUND
Passionate business-oriented marketing leader with big picture perspective and great understanding of all marketing and media disciplines. Skilled in developing and executing on strategic marketing plans, specialized in communications.
Born and raised in ccreative agencies, I have 15+ years of international experience from leading roles at recognized agencies; including F&B, Farfar, Grey Amsterdam and Perfect Fools. Also co-founded and ran my own agency. 14+ years as a team leader, 7+ years with personnel responsibilities.
Now open for client-side assignments as CMO, Marketing manager, Brand manager, Project manager or similar, depending on company size, structure, business sector and phase.
Most days my office is at ALMA co-working, please drop by and let's discuss how we can collaborate.
PAST EXPERIENCE
During the years I’ve had the pleasure of leading a wide range of marketing and communication initiatives for several strong brands across industries, mostly within B2C.
- Alcohol (Absolut Vodka, Grönstedts Cognac, Heineken)
- Automobile (Saab Cars, Lincoln, Hyndai)
- Entertainment (Viaplay, Kanal 5, SR, MTV)
- Food/FMCG (Arla, Kavli, Wasa/Barilla, Cloetta)
- Fashion/retail (Bookman, Adidas, Under Armour, Converse, Twilfit)
- Tech (Swish, Schaeffler, Samsung, Telenor, Eucaps)
VIAPLAY (Streaming provider)
Developed a new brand position and an integrated communication concept for Nordic markets. Executed several campaigns in multiple channels including TVCs, trailing, sponsorships, online display, digital/social activations, print, outdoor, direct mail, radio, search etc.
CLOETTA (Confectionery)
Developed a social media content strategy and annual execution plan for six brands within the portfolio. Gaining organizational trust, also created several broad ATL marketing campaigns for top brands Ahlgrens Bilar and Malaco.
UNDER ARMOUR (Sports apparel)
Led concept development for the brands european launch, handpicking young, aspiring players across key-markets forming a European team promoting the new soccer product-line. The storytelling concept ran across multiple channels, including official retailers, online shop and digital CRM.
SCHAEFFLER (Industry & IOT)
To increase brand awareness in the Nordics, created localized content and advertising concepts. Developed a campaign targeting the Nordic and Baltic regions, positioning Schaeffler Group as the global leader in engineering innovation.
EDUCATION
- Digital Strategy and Communications Planning from Berghs School of Communication.
- Marketing & Management from Stockholm University.
- Brand Management, Marketing and Business Management respectively from Mini-MBA Marketing Week London with professor Mark Ritson.
I'm curious and constantly looking for new knowledge and global research in the field of marketing from the global academic Community e.g. WARC, IPA, Ehrenberg-Bass Institute, Kantar, Brand Finance, WFA etc.
ABOUT ME
Originally from south of Sweden, I moved to Stockholm to join my first employer Razorfish back in 1999, in the midst of the crazy dot-com era. Since then I've been fascinated by the industry and worked for several well known agencies.
I'm self-motivated, analytical, energetic, business-oriented, organized and highly collaborative.
Appreciated by clients and colleagues alike for my relentless drive and positive attitude.
GET IN TOUCH
For questions, references or assignments etc please drop me an email or head on over to my Linkedin profile.
. : THE END : .
Still not convinced? Try again.